SOCIAL MEDIA & ONLINE TOOLS FOR BUSINESS

Confused about social media and the internet? Learn how to use social networks to promote your business to a relevant audience. Find out how to ensure that your business shows up in Google searches, and how to get the best value when using Facebook advertising. All levels of experience are welcome! Topics covered include: WordPress | Search Engine Optimisation | Google Tools | Social Media | Online Advertising

Learning Outcomes:

On completion of this course, participants should be able to:

– Establish and carry out an online marketing plan.

– Use social media platforms for marketing purposes (Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat), as well as the paid advertising options across these platforms

– Set up and maintain a business web page or blog using WordPress with best practice SEO (Search Engine Optimisation) methods.

Tutor: Deirdre Foley

Cost: €110 PhD Student, Dept. of History and Geography, Dublin City University

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